Privacy Notice

Last update on 8 December 2023

Thank you for using LikeTones services! This Privacy Notice explains what personal data LikeTones and its subsidiaries (“we” in this notice) collect about you, how we use your personal data, and your choices about your personal data. 

This Privacy Notice applies to all of LikeTones services (such as our mobile apps), websites like liketones.com, and related services and properties we control and which we collectively here call the “Services”. We may update this Privacy Notice from time to time by posting a new version of the Privacy Notice on liketones.com. If the changes we make are material, we will notify you by posting a notice in the Services or by other appropriate means. Please note that your use of the Services after the effective date is subject to the new Privacy Notice. 

The terms and conditions applicable to our Services have been set out in our Terms of Service.

1. CONTACT US 

If you have any questions about this Privacy Notice or the ways we use your data, please contact us at privacy@liketones.com. 

For the activities described in this notice, the data controller (i.e., the entity determining how and why personal data is processed) is LikeTones. Our address is Karveel 45 16, 8242VA Lelystad, Netherlands. 

When we operate the Services, we may share your data with our partners. Some of the partners are data controllers independently of us and they can determine how and why they process your data. 

2. WHAT PERSONAL DATA WE COLLECT AND WHERE WE GET THE DATA

Personal data that you provide us:

  • Contact information, such as your name, email address, or other contact information, if you have provided them to us (for example, if you create an account in our Services or subscribe to our communications),
  • Your username and password (if you create an account in our Services),
  • Profile information (such as profile photo, if you choose to add this to your profile),
  • Your payment-related data for processing the billing of your Services subscriptions and other purchases you make,
  • School name and contact details, if you enroll in our Service as a teacher user to make sure it’s a real place of education,
  • Your messages to the Services (such as if you are in touch with us or our support agents about resolving issues in the Services, send messages to our forums or support),
  • Your comments, feedback, or other info you provide, if you participate in our surveys or other research,
  • Other data you choose to give to us through our Services or otherwise,
  • With your consent, other information explained to you when asking for your consent. 

Personal Data we get from our partners

  • If you choose to connect a third-party account (for example a Facebook account) with our Services, we receive information from the third-party account provider (for example if you decide to sign up for our Service with a Facebook login, we receive from Facebook your name, email address or other identifier to enable cross-device gameplay, profile picture, and friends information to connect you with your friends who already use our Services), 
  • Data from platforms that the applications run on (e.g., to verify payments),
  • We also receive personal information from our analytics and advertising partners, such as information about your interactions with our ads outside our Services (for example, on third-party websites), including information on how you were referred to our Services,
  • If you are shown ads in our Services, we receive personal information from our advertising partners, such as information about how you interact with those ads (for example, the number of times you click, view, or engage with an ad, as well as your device platform and country of location),
  • If you make purchases in our Services, we receive data relating to the transactions from the third-party payment service providers involved in those transactions to validate those purchases.

Services collect certain data automatically when you use them:

  • Information on your use of the Services, such as your data about your use of our Services (e.g., progress, songs played, levels, session length, visits to our websites), and your interactions in the Services (such as data on or purchases you make or content you choose to share) as well as crash logs and other information related to bugs, errors, and other issues in our Services
  • Your IP address to bring our product to your device but also to get an idea of your general location through IP geolocation data (on city, state, or country level) so that we can manage the content available in the Service in your territory or to show you pricing in your own currency and also to analyze our Service and its usage. 
  • Device identifiers (such as your device ID, advertising ID, IMEI), identifiers we assign to your account, and other technical information about the device you use for our Services (such as device type, operating system, language or browser type, and version)
  • Cookies and other similar technologies (such as software development kits and SDKs) we use can collect some data automatically. You can find more details about our cookie usage at the end of this document in the “Cookies” -section.  
  • We may also generate and assign a user ID when you access or use our Services

Providing data to us is not mandatory, but we are unable to provide the Services, or some parts or features of the Services, without processing your data. If you use our Services, we will collect data relating to you for some or all of the purposes described in this notice, depending on the Services you decide to use and your choices when using them. You have a number of options to control the extent to which we process your data, such as whether or not to connect your third-party accounts to our Services, reset or limit the use of your advertising IDs in your device settings, or disable the use of cookies in our cookie banner and/or your browser settings, or opt-out of the sharing of your personal data for the purposes of personalized advertising in the privacy settings of our Services. 

We do not intend to collect or process any data relating to you belonging to special categories, such as data revealing racial or ethnic origin, religious or philosophical beliefs or trade union membership, genetic, biometric, or health information, or data concerning a person’s sex life or sexual orientation. Please do not provide this type of information to us or make it available to others in the Services. 

3. WHY WE PROCESS YOUR PERSONAL DATA

We will use your personal data for the following purposes on these legal bases: 

To make the Services work.

In order for us to perform our contract with you, we process the data necessary to

  • set up and maintain your account in our Services (where applicable) and allow you to use our Services,
  • operate the Services, 
  • provide you the Services and products you request, 
  • process transactions and verify and confirm payments,
  • send you service-related communications (for example confirmations, administrative messages, technical notices).

To make the Services more suitable to our users. 

In order to provide great Services to our users and to provide you with the best user experience possible, we have a legitimate interest in processing the necessary data to 

  • analyze, develop, and improve our Services and the user experience, and customize it for you, 
  • manage our customer relationship with you, 
  • provide social features as part of the Services (for example, leaderboards), 
  • provide user support and respond to your questions and comments,
  • analyze your use of our Services, for example, to understand what type of content or music genre you are interested in, and customize your service experience, 
  • send you updates, alerts, news, and other information related to our Services or other operations,
  • troubleshoot or debug any errors or other issues in our Services,
  • create data that is not identifiable to you (for example, aggregated data),
  • conduct surveys or other research to learn more about our Services or users.

To make sure that we reach interested audiences.

Based on our legitimate interest in promoting our Services, to make sure we reach relevant, interested audiences, and, where applicable, to fund our Services so that we can offer them free of charge, we process necessary data to

  • provide you with our offers in the Services, in other websites and services, and by email, 
  • send you communications about our events, or other news related to our Services and operations, 
  • keep track of installations of our applications (including the source of each install),
  • serve, target, deliver, measure, and improve our advertising and the Services (including our advertising outside of our Services), 
  • request our advertising partners to show personalized ads outside our Services,
  • show ads to you in our Services from our advertising partners, including both contextual and personalized ads,
  • allow our advertising partners to personalize the ads you see in our Services to make them more relevant to you.

For information on how to opt-out of personalized advertisements, see the section ‘Your rights’ below.

To keep services fair and safe. 

In order to ensure acceptable, safe, and fair use of the Services and to safeguard our operations, we have a legitimate interest in processing necessary data to 

  • monitor that the use of the Services is acceptable and to prevent activity in the Services we determine to be misconduct, against our terms and conditions, or potentially illegal and take action against such use or otherwise exercise or defend our legal rights,
  • audit our operations or processes.

To analyze and segment.

For all of the above purposes, we can analyze and segment all collected data. 

With your consent.

If we wish to process your personal data for any other purpose where we are not able to rely on any other legal basis for processing under applicable law, we will ask for your consent. 

We also may process your data as necessary to comply with legal obligations we consider applying to us (including cooperating with authorities upon due request and for accounting and tax requirements). We can also process your data for additional purposes compatible with any of the purposes listed above. 

We do not use your personal data to make any automated decisions (meaning decisions without any human involvement) that significantly affect you.

Advertising.

We may show ads in our Services to enable you to access content in our Services free of charge. In order to show you ads in our Services, we may integrate SDKs into our Services provided by third-party ad partners. These third-party ad partners may show contextual or personalized ads based on your privacy preferences and whether you have opted out of receiving personalized ads in the Service’s privacy settings. Please see a list of our third-party partners by clicking here for more information.

Where you have not opted out of receiving personalized advertising, these third-party SDKs may collect your IP address, device ID, performance data, advertising data, non-user-related crash logs, data relating to how you interact with our Service, and other statistical and technical information in order to serve ads relevant to you.

Where you have opted out of personalized advertising, these third-party SDKs may collect non-personal, contextual data including geolocation data, query terms, and content on the Service. They may also collect your advertising ID solely for the purposes of frequency capping, aggregated ad reporting, and combating fraud and abuse. Our ad partners may use your information for a number of purposes, including but not limited to personalize the ads that you see to make sure they are relevant to your own interests, diagnosing problems and improving the SDK, understand the effectiveness of existing product features and plan new features, measure and improve the performance of ads as well as the effectiveness of the Service’s features, as well as for analytical purposes.

For information on how to opt out from personalized advertisements, see the section ‘Your rights’ below.

4. WHO CAN SEE YOUR DATA

Instead of doing absolutely everything on our own, we need help from others. We have partners that provide services and data processing for us for the purposes described in this notice. We share your data with the following types of recipients:

Social Features. We have social features in our Services, which means that other users may, for example, see your profile data and your leaderboard position or other activities in the Services and read comments or questions you post in our forums.

LikeTones Companies. Other companies belonging to the LikeTones group of companies, for example, to help us to develop or operate our Services  

Partners working for us. Persons or companies outside of the LikeTones group that process personal data on our behalf and according to our instructions and control. These LikeTones processor partners include for example providers of hosting services, payment processors that actually deal with billing, banks and credit card companies on our behalf, analytics services that enable us to gain insight into how we should improve our Services, user support and other services that help us to operate and develop our Services.

Advertising and social media. Partners who use advertising identifiers, cookies, Application Programming Interfaces, and/or SDKs in our Service to enable them to collect and analyze user and device-related data and information. Such partners may be, for example, our advertising partners or partners providing social media tools allowing the sharing of content from our Services. These partners collect and process personal data separately from us under their own privacy policies. We encourage you to check those privacy policies to learn more about their data collection and use practices, use of cookies, and other similar tracking technologies. The opt-out instructions for these Partners’ services are also included in their privacy policies. For any details on the processing of personal data by our advertising and social media partners, please check here for more information.

Public authorities and other entities. 

  • competent law enforcement bodies or courts of law where we find it necessary as a matter of applicable law or regulation, 
  • potential or actual buyers or their advisors in connection with a planned or actual corporate acquisition or other business restructuring or a similar arrangement,
  • to any person or entity where we find disclosure necessary to combat fraud or illegal activity, to exercise or defend our legal rights, or to protect your vital interests or those of any other person.

5. INTERNATIONAL DATA TRANSFERS 

Our Service is global by nature, and your data can therefore be transferred to and processed in countries outside of the European Union (“EU”) and the European Economic Area (“EEA”). For example, our subsidiaries and some of the servers we use to host our Services are located in the USA. We also use partners that are located outside the EU to provide services for us. Since these countries may have different data protection laws than your own country, we take steps to ensure that there are adequate safeguards in place to protect your personal data. These safeguards may include having standard contractual clauses approved by the EU Commission or other lawful safeguards in place. For more details as regards our international advertising and social media partners, please check here for more information. 

6. DATA RETENTION

We retain your data as long as your user account is active or as needed to provide the Services. You may end this relationship by deleting your account. We will then delete all your personal data from our own and our partners’ systems, including backups within 30 days, unless there is a legitimate business interest to retain the data, such as to comply with our legal obligations, to enforce our agreements, or to resolve disputes. We also periodically review and delete or de-identify inactive user accounts that have been inactive for five years or other data.

7. YOUR RIGHTS

You have the right to access the personal data we store about you. If you request, we will provide you a copy of your personal data in an electronic format. You also have the right to have your data deleted. If you choose to delete your profile, this will erase all personal data we have collected of you through the application, thereby also anonymizing all analytics data based on such personal data, unless we, for a legitimate reason, have the right to retain the personal data. You can also demand the restriction of processing in accordance with the legal requirements.

To access your data in our applications, or to request its deletion, please send a data access or deletion request from the application settings under the “privacy” menu or through your user profile page. We ask you to primarily use these automatic tools to submit requests to help us validate and process your requests more quickly and reliably.

Our LikeTones app allows you to control some of the app’s social features and what data you share with others. You can modify your preferences in the settings under the privacy tab of the app.

You also have the right to correct or update your information. You may do this by editing your personal details on your profile if your information changes or happens to be incorrect. Or you can contact us at support@liketones.com.

You also have the right to object to our processing of your information to the extent our processing is based on legitimate interests. You can at any time ask us to stop using your information to send you marketing communications. In the LikeTones application, you are able to modify your preferences concerning marketing communications (push and email) under the privacy tab in the LikeTones application’s settings or by following the instructions in such communications. 

Any consent that you might have provided can be withdrawn at any moment.

For limiting interest based advertising, please check out your ad tracking settings of your mobile device or web browser. For your Android or iOS device, select “limit ad tracking” (Apple iOS) or “opt-out of interest-based ads” (Android) in the settings. To opt out of targeted advertising on the web, you can adjust your browser settings to limit certain tracking by cookies or by visiting www.youradchoices.com and/or www.networkadvertising.org.

Where applicable, you may also opt out from receiving personalized ads through the options provided in the Service’s privacy settings. When you decide to opt out of receiving personalized ads, you may still be served ads in the Service by our ad partners, however, these ads will be based on contextual data and may be less relevant to you. For more information on what ad partners we use and how they use your information, please click here for more information.

If you have any complaints about our handling of personal data or want to know about something specific in this regard, please email us a privacy@liketones.com. We take these matters seriously and will look into all requests and complaints.

Finally, you always have the right to lodge a complaint with the local data protection authority (for example, the Office of the Data Protection Ombudsman in the Netherlands).

8. HOW DO WE KEEP YOUR DATA SECURE

We use appropriate technical and organisational measures designed to protect the data of our users. The measures we employ are designed to provide a level of security appropriate to the risk of processing your personal information, and we continuously develop them. Our measures vary but typically include controls to limit access to services or systems that contain personal data, pseudonymisation, databases protected by firewalls, passwords, and other technical measures. 

9. AGE MATTERS

When we collect personal data, we do not know your age, and we do not knowingly collect or solicit personal data from anyone under the age of 13 (or any other minimum legal age) or knowingly allow such persons to use our Service. If You are under 13 (or any other minimum legal age), please do not attempt to access our Services, take them into use, or send us any information about yourself. If you believe that we might have received any information from or about a child under the age of 13 (or any other minimum legal age), please contact us at privacy@liketones.com.

10. COOKIES AND SIMILAR TECHNOLOGIES

Cookies are small files stored on a user’s computer (or other internet enabled devices, such as smartphones) when an online service has been used. We and our partners use cookies and similar technologies to provide the Services and personalize them for you, to run analytics and target advertisements. Some of the cookies used in the Service are “first party” cookies, i.e., from the website itself, and others are third-party (partner) cookies that belong to the advertising, analytics entities, or social networks.

Users can adjust their browser settings to disable cookies or to delete cookies that have been saved in the browser, but this can result in some parts of the Service not functioning properly.

11. NOTE FOR CALIFORNIA RESIDENTS

If you are a California resident, please note that under the California Consumer Privacy Act of 2018, as may be amended from time to time, including by the California Privacy Rights Act of 2020 (collectively, the “California Privacy Laws”), you are entitled to receive specific information on how we process your personal information. You also have specific rights to your personal information, including the right to direct us not to sell or share your personal information. Please review our Supplementary Privacy Notice for California Residents to familiarize yourself with your rights under the California Privacy Laws.